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This book explores the transformation of football through data analysis, focusing on the last two decades. It examines how clubs have shifted from valuing victories alone to understanding the methods behind winning. Central to the narrative is Chris Anderson, an academic with no football background, who aims to revolutionise the sport by creating a data-driven club. The book highlights the individuals behind this data revolution and how their innovative ideas are changing coaching, scouting, and fan engagement in modern football.
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes. All of our books are brand new and unread, from publishers and UK book wholesalers.