{"product_id":"9780071410946","title":"A Technique for Producing Ideas","description":"\u003cp\u003eIn \u003cstrong\u003eA Technique for Producing Ideas\u003c\/strong\u003e, James Young delves into the creative process behind generating innovative concepts, particularly in the realm of advertising. This seminal work, which has influenced countless professionals, offers a systematic approach to creativity that is both enlightening and practical.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eYoung articulates the often-misunderstood relationship between creativity and technique. He asserts that ideas are not mere flashes of inspiration but can be cultivated through conscious effort and methodical practice. Drawing on his extensive experience in the advertising industry, he provides a framework that demystifies the process of idea generation, emphasising the importance of observation and the assimilation of diverse experiences.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eAccessible language that breaks down complex concepts.\u003c\/li\u003e\n    \u003cli\u003eInsightful anecdotes from Young's own career that illustrate key points.\u003c\/li\u003e\n    \u003cli\u003eA timeless exploration of creativity that remains relevant across various fields.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n    “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” - James Young\n\u003c\/blockquote\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for aspiring creatives, advertising professionals, and anyone interested in enhancing their ability to generate original ideas. Young's pragmatic approach makes it an invaluable resource for students, marketers, and entrepreneurs alike. For those intrigued by the art of creativity, Young's insights resonate alongside other works such as \u003cstrong\u003eTechnique of the Observer\u003c\/strong\u003e and \u003cstrong\u003eThe Art of Advertising\u003c\/strong\u003e, both of which further explore the intersection of creativity and practical application.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":56237932904780,"sku":"9780071410946","price":8.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780071410946_689506f5-dd12-4ef7-a32c-d227ea3018b4.webp?v=1765780171","url":"https:\/\/foxandfable.com\/de-eu\/products\/9780071410946","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}