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This is Marketing
By Seth Godin
€20,95
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We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included. Not applicable to international shipments.
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Description
In This is Marketing, Seth Godin invites readers to reconsider their approach to marketing, challenging conventional wisdom and exploring the profound impact of storytelling in business. With a blend of insightful anecdotes and practical advice, Godin emphasises the importance of empathy and connection in reaching your audience.
The Story
This book is not just about selling products; it’s about making a difference. Godin argues that true marketing is about understanding the needs and desires of the community you serve. He encourages readers to identify their "tribe" and communicate authentically with them, building trust and loyalty in the process. Through this narrative, Godin articulates how businesses can thrive by focusing on creating value rather than merely pushing sales.
Why Readers Love It
- Godin's engaging writing style makes complex concepts accessible.
- Practical strategies that can be applied immediately to any marketing endeavour.
- Inspiration to think differently about how to engage with customers.
Perfect For
This book is ideal for entrepreneurs, marketers, and anyone interested in the art of persuasion. Whether you’re a seasoned professional or just starting out, This is Marketing offers valuable insights that can transform your perspective on what it means to market effectively. Fans of Godin’s previous works, such as Tribes and Permission Marketing, will find familiar themes woven throughout, making it a compelling addition to his oeuvre.
"Marketing is no longer about the stuff you make, but about the stories you tell." – Seth Godin
Book details
- Author
- Seth Godin
- Publisher
- Penguin Random House
- Imprint
- Portfolio Penguin
- Publication date
- Format
- Paperback / softback
- Pages
- 288
- ISBN-13
- 9780241370148
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 154 × 231 × 23 mm
- Weight
- 368 g
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What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.