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My Life in Advertising and Scientific Advertising
By Claude Hopkins
€15,95
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We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included. Not applicable to international shipments.
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Description
In My Life in Advertising and Scientific Advertising, Claude Hopkins invites readers into the transformative world of early 20th-century advertising. Renowned for his pioneering techniques, Hopkins shares personal anecdotes and professional insights that shaped modern marketing practices. This compelling narrative not only chronicles his career but also illustrates the evolution of advertising as a science.
The Story
Hopkins' journey begins with his modest beginnings, detailing how he rose to prominence in an industry that was still finding its footing. Through a series of engaging stories, he reveals the strategies that led to successful campaigns, emphasising the importance of understanding consumer behaviour. Each chapter is peppered with practical examples and lessons learned, making it a rich resource for anyone interested in the art of persuasion.
Why Readers Love It
- Insightful Reflections: Readers appreciate Hopkins' candid reflections on failures and successes, providing a realistic view of the advertising landscape.
- Practical Wisdom: The book is filled with timeless principles that remain relevant, making it a go-to guide for marketers and entrepreneurs alike.
- Anecdotal Richness: His storytelling captivates, drawing readers into the vibrant history of advertising.
Perfect For
This book is an essential read for those in the fields of advertising, marketing, or business, as well as anyone curious about the interplay between creativity and commerce. Fans of Hopkins may also enjoy Scientific Advertising, which further elaborates on his innovative ideas and techniques.
"Hopkins' mastery lies in his ability to transform the mundane into the extraordinary, making his experiences both relatable and inspiring." - A Reader's Reflection
Book details
- Author
- Claude Hopkins
- Publisher
- NTC Publishing Group,U.S.
- Publication date
- Format
- Paperback / softback
- Pages
- 336
- ISBN-13
- 9780844231013
- Language
- English
- Genre
- Business, Biography
- Dimensions
- 228 × 150 × 25 mm
- Weight
- 542 g
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Delivery: In-stock orders are dispatched within 1 working day (Monday–Friday). Standard UK delivery is £2.99, free on orders over £35, and usually takes 2–4 working days after dispatch. Express International delivery is available to 21 more countries — see our Shipping Policy.
Returns: Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Refund policy.
Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.