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The Martech Handbook
By Darrell Alfonso
€32,95
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We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included. Not applicable to international shipments.
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Description
The Martech Handbook by Darrell Alfonso is an essential resource for modern marketers navigating the intricate landscape of marketing technology. This comprehensive guide delves into the rapidly evolving field of martech, offering readers a strategic framework to harness these tools effectively.
The Story
Throughout the chapters, Alfonso articulates the significance of aligning marketing strategy with technology. The narrative is woven with real-world examples and insightful case studies that illustrate how businesses have successfully integrated martech into their operations. By dissecting common challenges and providing practical solutions, the book empowers marketers to make informed decisions and drive innovation within their organisations.
Why Readers Love It
- Clarity and Accessibility: Alfonso's writing style is engaging and straightforward, making complex concepts easily digestible.
- Practical Insights: The book is rich with actionable strategies and frameworks that can be applied immediately.
- Comprehensive Coverage: From data analytics to customer engagement, each aspect of martech is explored in detail.
Perfect For
This book is ideal for marketing professionals, business strategists, and innovators eager to understand the intersection of technology and marketing. Whether you are a seasoned marketer or new to the field, The Martech Handbook provides valuable insights that can enhance your approach to sales and marketing management.
Discover how to leverage technology to transform your marketing strategy and drive business success.
Book details
- Author
- Darrell Alfonso
- Publisher
- Kogan Page
- Imprint
- Kogan Page Ltd
- Publication date
- Format
- Paperback / softback
- Pages
- 256
- ISBN-13
- 9781398606449
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 196 × 128 × 7 mm
- Weight
- 410 g
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Returns: Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Refund policy.
Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.