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In "The Ultimate Marketing Plan," Dan S. Kennedy presents a comprehensive guide to creating effective marketing strategies that drive results. This book delves into the intricacies of sales and marketing, offering insights that help businesses stand out in a competitive landscape. Kennedy distils his extensive experience into a practical framework, enabling readers to craft tailored marketing plans that resonate with their target audience.
Readers appreciate Kennedy's straightforward approach, characterised by clear explanations and actionable advice. The book is filled with real-world examples that illustrate key concepts, making it accessible to both novices and seasoned marketers alike. Kennedy's engaging writing style, combined with his no-nonsense philosophy, ensures that readers are not only informed but also inspired to implement the strategies discussed.
This book is ideal for entrepreneurs, marketing professionals, and anyone interested in enhancing their understanding of effective marketing strategies. Additionally, readers who enjoyed Kennedy's other works, such as "No B.S. Marketing to the Affluent" and "No B.S. Sales Success in the New Economy," will find "The Ultimate Marketing Plan" a valuable addition to their collection.
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.