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The Advertising Concept Book
By Pete Barry
£25.00
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We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included.
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Description
Delve into the exhilarating world of advertising with The Advertising Concept Book by Pete Barry, an essential guide for aspiring creatives and seasoned professionals alike. This insightful book presents a comprehensive exploration of the advertising concept process, offering a blend of theory and practical application that resonates with its readers.
The Story
Pete Barry takes you on a journey through the intricate layers of developing compelling advertising concepts. Each chapter unfolds a new aspect of the creative process, from initial brainstorming to the final execution. With a focus on real-world examples and case studies, Barry illustrates how successful campaigns are born from innovative thinking and strategic planning.
Why Readers Love It
- Practical Guidance: The book is filled with actionable insights and exercises that encourage readers to think creatively.
- Engaging Style: Barry's conversational tone makes complex concepts accessible, appealing to both novices and experienced advertisers.
- Inspiration from Real Campaigns: Readers gain a deeper understanding of what makes an advertisement effective through detailed analysis of iconic campaigns.
Perfect For
This book is ideal for students of advertising, marketing professionals seeking to refresh their skills, and anyone interested in the art of persuasion. Whether you are embarking on a career in advertising or simply wish to understand the mechanics behind compelling ads, The Advertising Concept Book is a valuable addition to your library.
"A must-read for anyone serious about understanding the creative process in advertising."
Book details
- Author
- Pete Barry
- Publisher
- Thames & Hudson
- Imprint
- Thames & Hudson Ltd
- Publication date
- Format
- Hardback
- Pages
- 320
- ISBN-13
- 9780500518984
- Language
- English
- Genre
- Business, Professional Development
- Dimensions
- 208 × 249 × 35 mm
- Weight
- 1304 g
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Delivery: In-stock orders are dispatched within 1 working day (Monday–Friday). Standard UK delivery is £2.99, free on orders over £35, and usually takes 2–4 working days after dispatch. Express International delivery is available to 21 more countries — see our Shipping Policy.
Returns: Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Refund policy.
Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.