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In an era where B2B sales are continuously evolving, The New Strategic Selling emerges as an essential guide for sales professionals striving to navigate this rapidly changing landscape. Written by esteemed experts Robert B. Miller, Stephen E. Heiman, and Tad Tuleja, this book expands upon the pioneering ideas introduced in the original edition, offering fresh insights and strategies that resonate deeply in today's market.
At its core, The New Strategic Selling delves into the complexities of the sales process, presenting a framework that prioritises collaborative success. The authors introduce the influential concept of 'win-win', encouraging sales professionals to foster relationships that are mutually beneficial. Through real-world examples and practical advice, they illustrate how understanding buyer motivations and decision-making processes can lead to more effective sales strategies.
The New Strategic Selling is ideal for sales professionals at any level, from newcomers eager to learn the ropes to seasoned veterans looking to refine their skills. It is also a valuable resource for sales managers and business leaders seeking to inspire their teams and enhance organisational sales strategies.
"An indispensable resource for anyone serious about mastering the art of sales." - Sales Review
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.