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In That Will Never Work, Marc Randolph, co-founder of Netflix, takes readers on an exhilarating journey through the highs and lows of launching a revolutionary business. This autobiographical account is not just a tale of success; it is an exploration of the grit, creativity, and perseverance required to turn an audacious idea into a multi-billion-dollar enterprise.
Focusing on the early days of Netflix, Randolph narrates the challenges he faced, from sceptical investors to technological hurdles. With candid honesty, he reflects on the pivotal moments that shaped the company, offering insights into the decision-making processes that led to its groundbreaking success. His narrative is peppered with anecdotes that reveal the unconventional strategies employed to disrupt the video rental industry.
This book is ideal for aspiring entrepreneurs, business students, and anyone fascinated by the evolution of modern industries. Randolph's insights resonate with those who appreciate the intricacies of business strategy and the unpredictable nature of startups.
"A masterclass in entrepreneurship and an inspiring read for anyone daring to dream big."
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.