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The Adweek Copywriting Handbook
By Joseph Sugarman
CHF 24.00
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Description
In The Adweek Copywriting Handbook, Joseph Sugarman, a luminary in the advertising world, distils decades of experience into a comprehensive guide that serves as an essential resource for aspiring and established copywriters alike. This handbook is not just a manual; it is an invitation to explore the art and science of persuasive writing, illuminating the pathways to crafting compelling copy that resonates with audiences.
The Story
Through a blend of insightful anecdotes and practical techniques, Sugarman unveils the secrets behind successful advertising campaigns. Each chapter is meticulously structured, guiding readers through the intricacies of understanding consumer psychology, the importance of storytelling, and the nuances of language that can significantly elevate a message. The narrative is enriched with real-world examples, allowing readers to witness the effectiveness of Sugarman's methods in action.
Why Readers Love It
- Practical Wisdom: Readers appreciate the actionable advice that can be immediately applied to their own work.
- Engaging Style: Sugarman's conversational tone makes complex concepts accessible and enjoyable to explore.
- Timeless Principles: The strategies discussed remain relevant, transcending trends in the advertising landscape.
Perfect For
This handbook is ideal for marketing professionals, entrepreneurs, and anyone interested in mastering the craft of persuasive writing. Whether you are new to copywriting or seeking to refine your skills, Sugarman's insights offer invaluable guidance. For those intrigued by Sugarman’s approach, his other works, such as Advertising Secrets of the Written Word, further enhance the understanding of effective communication in the advertising realm.
"The key to effective copy is understanding your audience's desires and fears." - Joseph Sugarman
Book details
- Author
- Joseph Sugarman
- Publisher
- John Wiley & Sons
- Imprint
- John Wiley & Sons Inc
- Publication date
- Format
- Paperback / softback
- Pages
- 368
- ISBN-13
- 9780470051245
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 232 × 193 × 19 mm
- Weight
- 668 g
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What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.