{"product_id":"9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\u003cp\u003eIn this thought-provoking exploration of creativity and ambition, \u003cstrong\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/strong\u003e by Paul Arden challenges conventional wisdom about success. Arden, a prominent figure in the advertising industry, distils his years of experience into a compelling narrative that inspires readers to rethink their approach to personal and professional growth.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThe book unfolds as a series of engaging insights, witty anecdotes, and bold assertions. Arden emphasises the importance of desire over mere talent, encouraging readers to aspire to greatness regardless of their starting point. Each chapter is filled with striking visuals and succinct messages that resonate deeply, making the concepts accessible and memorable.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDynamic Writing Style:\u003c\/strong\u003e Arden's conversational tone and playful illustrations make for an enjoyable read, blending humour with profound insights.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Advice:\u003c\/strong\u003e The book offers actionable advice that can be applied to various aspects of life, from career choices to personal development.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInspiration for All:\u003c\/strong\u003e Whether you are a seasoned professional or just starting out, Arden's messages encourage everyone to strive for their personal best.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for anyone seeking motivation in their career, as well as those interested in the creative industries. Fans of Arden's other works, such as \u003cstrong\u003eWhatever You Think, Think the Opposite\u003c\/strong\u003e, will find similar themes of innovation and ambition that are just as relevant in today's fast-paced world.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e“Success is not a destination, but a journey fuelled by the desire to be better.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":56231829111116,"sku":"9780714843377","price":12.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780714843377_4d2ee5dc-7c3b-4fc2-9d67-adf9aa352fbd.webp?v=1765713047","url":"https:\/\/foxandfable.com\/en-ch\/products\/9780714843377","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}