{"product_id":"9780749462949","title":"The New Strategic Selling","description":"\u003cp\u003eIn an era where B2B sales are continuously evolving, \u003cstrong\u003eThe New Strategic Selling\u003c\/strong\u003e emerges as an essential guide for sales professionals striving to navigate this rapidly changing landscape. Written by esteemed experts Robert B. Miller, Stephen E. Heiman, and Tad Tuleja, this book expands upon the pioneering ideas introduced in the original edition, offering fresh insights and strategies that resonate deeply in today's market.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eAt its core, \u003cstrong\u003eThe New Strategic Selling\u003c\/strong\u003e delves into the complexities of the sales process, presenting a framework that prioritises collaborative success. The authors introduce the influential concept of 'win-win', encouraging sales professionals to foster relationships that are mutually beneficial. Through real-world examples and practical advice, they illustrate how understanding buyer motivations and decision-making processes can lead to more effective sales strategies.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTimeless Principles:\u003c\/strong\u003e Readers appreciate the foundational principles that remain relevant despite the changing sales landscape.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eActionable Insights:\u003c\/strong\u003e The book is packed with actionable advice, enabling readers to implement strategies that can lead to immediate improvements in their sales approach.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Writing Style:\u003c\/strong\u003e The authors' clear and engaging prose makes complex ideas accessible, making it a pleasure to read.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThe New Strategic Selling is ideal for sales professionals at any level, from newcomers eager to learn the ropes to seasoned veterans looking to refine their skills. It is also a valuable resource for sales managers and business leaders seeking to inspire their teams and enhance organisational sales strategies.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e\"An indispensable resource for anyone serious about mastering the art of sales.\" - Sales Review\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":56228332863820,"sku":"9780749462949","price":39.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780749462949_15e296ea-48a7-48ee-a182-d7728b031b55.webp?v=1765649930","url":"https:\/\/foxandfable.com\/en-ch\/products\/9780749462949","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}