{"product_id":"9781422189887","title":"HBR's 10 Must Reads on Strategic Marketing (with featured article \"Marketing Myopia,\" by Theodore Levitt)","description":"\u003cp\u003eIn the ever-evolving landscape of business, understanding the nuances of strategic marketing is vital for success. \u003cstrong\u003eHBR's 10 Must Reads on Strategic Marketing\u003c\/strong\u003e compiles a selection of essential readings that delve into the principles and practices that define effective marketing strategies.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThis collection features seminal articles from renowned thought leaders including \u003cstrong\u003eClayton M. Christensen\u003c\/strong\u003e, \u003cstrong\u003eTheodore Levitt\u003c\/strong\u003e, and \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e. The featured article, \u003cem\u003eMarketing Myopia\u003c\/em\u003e by Levitt, challenges conventional thinking and urges marketers to focus on customer needs rather than just products. This critical perspective is complemented by insights on brand loyalty, customer engagement, and the strategic alignment of marketing goals.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eComprehensive Insights:\u003c\/strong\u003e Each article provides a deep dive into vital marketing concepts, making complex ideas accessible.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTimeless Relevance:\u003c\/strong\u003e The themes explored remain applicable across various industries and market conditions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDiverse Perspectives:\u003c\/strong\u003e The contributions from multiple authors enrich the reader's understanding and approach to marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for marketing professionals, business students, and anyone interested in enhancing their strategic thinking. It serves as a valuable resource for those looking to navigate the complexities of consumer behaviour and market dynamics, making it a must-read for aspiring leaders in the field.\u003c\/p\u003e","brand":"Harvard Business School Publishing","offers":[{"title":"Default Title","offer_id":56249850528076,"sku":"9781422189887","price":152.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781422189887_cac73e01-4574-4bca-98ae-0755506faa3f.webp?v=1765851468","url":"https:\/\/foxandfable.com\/en-dk\/products\/9781422189887","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}