{"product_id":"9781578517749","title":"How Brands Become Icons","description":"\u003cp\u003eIn \u003cstrong\u003eHow Brands Become Icons\u003c\/strong\u003e, D. B. Holt delves into the intricate relationship between branding and cultural significance. This thought-provoking exploration demonstrates how certain brands transcend their commercial intent to become symbols of identity and values within society.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eHolt presents a compelling narrative that examines the evolution of iconic brands, dissecting their strategies and cultural narratives. Through meticulously researched case studies, he illustrates how brands like Apple, Nike, and Coca-Cola have successfully woven themselves into the fabric of everyday life, becoming more than mere products but rather cultural touchstones.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInsightful Analysis:\u003c\/strong\u003e Readers appreciate Holt's ability to dissect complex branding phenomena with clarity and depth.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Case Studies:\u003c\/strong\u003e The book is rich with real-world examples that vividly illustrate the principles at play, making it relatable and informative.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInterdisciplinary Approach:\u003c\/strong\u003e Combining elements of sociology, psychology, and marketing, Holt provides a well-rounded perspective on the cultural impact of brands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for marketing professionals, business students, and anyone interested in understanding how brands shape and reflect societal values. Additionally, readers who enjoyed Holt's previous works, such as \u003cstrong\u003eHow Brands Become Icons\u003c\/strong\u003e, will find similar intellectual stimulation in this comprehensive study.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e“A masterclass in understanding the cultural significance of branding, brilliantly articulated.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Harvard Business School Publishing","offers":[{"title":"Default Title","offer_id":56237281968460,"sku":"9781578517749","price":250.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781578517749_5b4450f9-2fd3-4d83-92d3-a46513f94341.webp?v=1765762932","url":"https:\/\/foxandfable.com\/en-dk\/products\/9781578517749","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}