{"product_id":"9780190311506","title":"Building Distinctive Brand Assets","description":"\u003cp\u003eIn \u003cstrong\u003eBuilding Distinctive Brand Assets\u003c\/strong\u003e, Jenni Romaniuk delves into the intricate world of branding, offering a comprehensive exploration of how unique brand elements can significantly influence consumer behaviour. This insightful work draws upon extensive research and practical examples, making it an essential read for those interested in the nuances of marketing strategy.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eRomaniuk presents a compelling narrative that blends theory with actionable insights. She examines various brand assets, including logos, colours, and taglines, and discusses their pivotal role in shaping consumer perceptions and preferences. Through a series of case studies, readers are invited to understand how effective branding can create memorable connections with audiences, ultimately leading to sustained business success.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThorough Analysis:\u003c\/strong\u003e The book offers a deep dive into the psychology behind branding, grounded in empirical research.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Framework:\u003c\/strong\u003e Romaniuk provides frameworks that marketers can apply directly to their branding strategies.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Style:\u003c\/strong\u003e The author’s clear and engaging writing style makes complex concepts accessible and relatable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for marketing professionals, business strategists, and anyone keen to enhance their understanding of brand dynamics. Whether you are a seasoned expert or a newcomer to the field, \u003cstrong\u003eBuilding Distinctive Brand Assets\u003c\/strong\u003e offers valuable insights that can refine your approach to branding. It also complements Romaniuk's earlier works, which further explore the intersection of branding and consumer behaviour.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":56228322738508,"sku":"9780190311506","price":28.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780190311506_4db45403-9b3b-4523-bcf2-c63c7637db29.webp?v=1765649821","url":"https:\/\/foxandfable.com\/en-eu\/products\/9780190311506","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}