{"product_id":"9780670923243","title":"Jony Ive","description":"\u003cp\u003eDelve into the fascinating world of innovation and design with \u003cstrong\u003eJony Ive\u003c\/strong\u003e, a compelling biography by Leander Kahney that unveils the life and legacy of Apple's iconic designer. This book offers a rich exploration of how Ive's design philosophy not only shaped the aesthetics of Apple products but also revolutionised the technology industry.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eKahney meticulously chronicles Jony Ive's journey from a young boy in London with a passion for design to becoming the mastermind behind some of the most beloved products in modern history, including the iPhone and MacBook. Through interviews and insights from those who have worked closely with him, the narrative paints a vivid picture of a man whose vision and creativity led to the creation of objects that are both functional and beautiful.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIn-depth Analysis:\u003c\/strong\u003e The book goes beyond mere biography, offering a detailed examination of the design principles that underpin Ive's work.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInspiring Journey:\u003c\/strong\u003e Readers are drawn to the personal anecdotes that highlight the challenges and triumphs Ive faced in his career.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIndustry Insights:\u003c\/strong\u003e Kahney provides a unique perspective on the intersection of design and technology, making it a must-read for anyone interested in business innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis biography is ideal for design enthusiasts, technology aficionados, and anyone curious about the creative processes behind the products that have defined a generation. It complements Kahney's previous works, such as \u003cstrong\u003eInside Steve's Brain\u003c\/strong\u003e, creating a comprehensive view of Apple's cultural impact and its key figures.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    “A must-read for anyone fascinated by the art of design and the mind of a visionary.” \n\u003c\/blockquote\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":56244381843788,"sku":"9780670923243","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780670923243_f463c665-e731-4f3e-baff-490e6e498ff2.webp?v=1765820928","url":"https:\/\/foxandfable.com\/en-eu\/products\/9780670923243","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}