{"product_id":"9780857196095","title":"The Choice Factory","description":"\u003cp\u003eIn \u003cstrong\u003eThe Choice Factory\u003c\/strong\u003e, Richard Shotton delves into the fascinating world of behavioural science, exploring how our choices are influenced by a myriad of factors, often beyond our conscious awareness. This compelling work merges insights from psychology, economics, and marketing, presenting a thorough examination of human behaviour and decision-making processes.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eShotton meticulously unpacks a series of experiments and case studies, illustrating how small changes in context can lead to significant shifts in behaviour. By weaving together anecdotes and empirical research, he provides readers with a comprehensive understanding of the underlying principles of behavioural economics. Each chapter is rich with examples that reveal the subtle forces shaping our decisions, whether in consumer behaviour or everyday life.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eInsightful exploration of behavioural theory and its practical applications.\u003c\/li\u003e\n    \u003cli\u003eEngaging writing style that makes complex concepts accessible.\u003c\/li\u003e\n    \u003cli\u003eRichly illustrated with real-world examples and experiments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n    “A must-read for anyone looking to understand the psychology of choice and its implications.” \n\u003c\/blockquote\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for students and professionals in marketing, psychology, and economics, as well as anyone with a keen interest in understanding the intricacies of decision-making. Readers who appreciated Shotton’s previous works, such as \u003cstrong\u003eBehavioral Economics: A Very Short Introduction\u003c\/strong\u003e, will find \u003cstrong\u003eThe Choice Factory\u003c\/strong\u003e equally enlightening and thought-provoking.\u003c\/p\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":56249369854284,"sku":"9780857196095","price":197.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780857196095_dcc67df0-6a72-4fa4-b837-2ca0e579a6cf.webp?v=1765846819","url":"https:\/\/foxandfable.com\/en-no\/products\/9780857196095","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}