{"product_id":"9780857197306","title":"Creative Blindness (And How To Cure It)","description":"\u003cp\u003e\u003cstrong\u003eCreative Blindness (And How To Cure It)\u003c\/strong\u003e by Dave Trott is a thought-provoking exploration into the often-overlooked aspects of creativity within the advertising industry. Trott, a seasoned advertising professional, delves into the intricate relationship between creativity and the constraints imposed by conventional thinking.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThrough a series of compelling anecdotes and insightful observations, Trott illustrates how creative blindness can hinder innovative thinking. He argues that in a world saturated with information and rigid structures, many individuals and organisations succumb to a lack of imagination. By sharing real-world examples and personal experiences, Trott provides readers with a roadmap to break free from these constraints and rediscover their creative potential.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Narrative:\u003c\/strong\u003e Trott's conversational writing style makes complex ideas accessible and relatable.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Insights:\u003c\/strong\u003e The book offers actionable advice that can be applied not just in advertising but across various creative fields.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInspiring Examples:\u003c\/strong\u003e Readers are captivated by the diverse stories that illustrate the power of creative thinking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for advertising professionals, marketers, and anyone interested in enhancing their creative capabilities. Additionally, fans of Trott's previous works, such as \u003cem\u003ePredatory Thinking\u003c\/em\u003e and \u003cem\u003eOne Plus One Equals Three\u003c\/em\u003e, will find familiar themes of innovation and strategic insight woven throughout.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \u003cp\u003e\"A must-read for those seeking to reignite their creative spark and challenge the status quo.\" - A Reader's Perspective\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":56228695540044,"sku":"9780857197306","price":197.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780857197306_6fec7bff-0b6f-450e-8de7-17f0986b0249.webp?v=1765657597","url":"https:\/\/foxandfable.com\/en-no\/products\/9780857197306","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}