{"product_id":"9781847940933","title":"Getting to Yes","description":"\u003cp\u003e\u003cstrong\u003eGetting to Yes\u003c\/strong\u003e is a seminal guide on negotiation that transcends traditional conflict resolution techniques. Authored by the renowned Roger Fisher and William Ury, this book introduces readers to principled negotiation, a method that aims to reach mutually beneficial agreements while maintaining relationships.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eAt its core, \u003cstrong\u003eGetting to Yes\u003c\/strong\u003e advocates for a systematic approach to negotiation that centres on interests rather than positions. Fisher and Ury present a step-by-step framework that encourages negotiators to identify their underlying interests, explore options for mutual gain, and use objective criteria to settle differences. Through real-world examples and practical strategies, the authors illuminate the art of collaborative negotiation in both personal and professional contexts.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eThe book's clear and concise writing style makes complex concepts accessible to readers of all backgrounds.\u003c\/li\u003e\n    \u003cli\u003eIt offers timeless strategies that remain relevant in today’s fast-paced business environment.\u003c\/li\u003e\n    \u003cli\u003eReaders appreciate the emphasis on maintaining relationships while negotiating, a crucial element often overlooked in traditional approaches.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for professionals in business negotiation, conflict resolution, or anyone looking to improve their negotiation skills. It complements other works by the authors, such as \u003cstrong\u003eGetting Past No\u003c\/strong\u003e and \u003cstrong\u003eNegotiating Agreement Without Giving In\u003c\/strong\u003e, which further explore the nuances of effective negotiation.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \u003cp\u003e“Getting to Yes is a must-read for anyone who wants to master the art of negotiation and foster productive relationships.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":56228414456140,"sku":"9781847940933","price":144.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781847940933_cd0033e7-a88c-42ea-b37c-b5643ef81ed7.webp?v=1765650886","url":"https:\/\/foxandfable.com\/en-no\/products\/9781847940933","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}