{"product_id":"9781119894872","title":"Marketing For Dummies","description":"\u003cp\u003eIn the ever-evolving world of commerce, \u003cstrong\u003eMarketing For Dummies\u003c\/strong\u003e serves as a comprehensive guide for individuals seeking to enhance their marketing skills. Authored by the seasoned marketing expert \u003cstrong\u003eJeanette Maw McMurtry\u003c\/strong\u003e, this book demystifies the intricacies of marketing strategies, providing readers with practical insights and actionable advice.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThrough clear and accessible language, McMurtry takes readers on a journey through the essential components of marketing. From understanding target audiences to leveraging digital platforms, this book covers a broad spectrum of topics, ensuring that both novices and seasoned marketers can find value. Case studies and real-world examples illustrate concepts, making them relatable and easier to grasp.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eComprehensive Coverage:\u003c\/strong\u003e The book delves into various aspects of marketing, including traditional and digital techniques.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Approach:\u003c\/strong\u003e Each chapter includes practical tips and strategies that readers can implement immediately.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Style:\u003c\/strong\u003e McMurtry’s writing style is approachable, making complex topics digestible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis resource is ideal for small business owners, marketing students, or anyone looking to refresh their marketing knowledge. Additionally, readers who enjoyed McMurtry’s other works will find this book a valuable addition to their collection, expanding their understanding of the marketing landscape.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \"An essential read for anyone who wants to get ahead in the marketing game.\" \n\u003c\/blockquote\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":56237665190220,"sku":"9781119894872","price":289.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781119894872_65acd59a-2f88-4ca0-beb6-d7bc72f6f274.webp?v=1765776542","url":"https:\/\/foxandfable.com\/en-se\/products\/9781119894872","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}