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This revised edition of a bestselling resource on influence and persuasion presents new research, insights, and practical applications. It delves into the psychology behind why individuals agree to requests, providing readers with a deeper understanding of the mechanisms at play in social interactions.
At its core, this book explores the ethical application of influence principles across various contexts, from personal relationships to professional settings. The author adeptly illustrates how these techniques can be harnessed for positive outcomes, stressing the importance of integrity and respect in the persuasion process.
The narrative is enriched with memorable stories and relatable examples, making the complex subject matter accessible to a wide audience. The engaging prose invites readers to reflect on their own experiences, effectively bridging theory and practice.
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Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.