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The Art of Persuasion

The Art of Persuasion

By Juliet Erickson

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Description

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Book details

Author
Juliet Erickson
Publisher
Hodder & Stoughton
Publication date
Pages
256
ISBN-13
9780340830314
Language
English
Genre
Self-Help
Dimensions
197.6 × 129.5 × 17.0 mm
Weight
235.9 g

In stock · delivered in 2–3 working days Express International delivery available. Shipping policy

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Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.