{"product_id":"9781788168304","title":"The Brompton","description":"\u003cp\u003eIn \u003cstrong\u003eThe Brompton\u003c\/strong\u003e, authors Dan Davies and Will Butler-Adams delve into the fascinating world of one of the most iconic bicycles ever created. This book is not merely a celebration of a product, but an exploration of design philosophy, innovation, and the spirit of entrepreneurship that has defined the Brompton brand.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThe narrative unfolds through the lens of the Brompton bicycle's evolution, tracing its journey from a simple idea to a global phenomenon. With meticulous attention to detail, Davies and Butler-Adams reveal the stories of the engineers, designers, and visionaries behind the scenes, showcasing their relentless pursuit of perfection. The book captures the essence of British craftsmanship and the challenges faced in a competitive market, illustrating how creativity can transform the ordinary into the extraordinary.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eInsightful exploration of industrial design and its impact on everyday life.\u003c\/li\u003e\n    \u003cli\u003eRichly illustrated, bringing to life the intricate details of the Brompton bicycle.\u003c\/li\u003e\n    \u003cli\u003eA thoughtful examination of leadership and motivation in the context of business and innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for enthusiasts of design and industrial arts, as well as those interested in the dynamics of leadership and management. Readers who appreciate works like \u003cstrong\u003eHow to Fly a Horse\u003c\/strong\u003e by Kevin Ashton or \u003cstrong\u003eDesigning Your Life\u003c\/strong\u003e by Bill Burnett and Dave Evans will find \u003cstrong\u003eThe Brompton\u003c\/strong\u003e equally engaging. It serves as both an inspiration and a guide for aspiring entrepreneurs and creatives alike.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e\"A compelling look at how a simple idea can lead to a revolution in design and functionality.\" – Design Magazine\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Profile Books","offers":[{"title":"Default Title","offer_id":56247128949068,"sku":"9781788168304","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781788168304_24515137-d8e0-4d97-a758-97fdcc66aae1.webp?v=1765831144","url":"https:\/\/foxandfable.com\/en-us\/products\/9781788168304","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}