{"product_id":"9780008139384","title":"Creative Confidence","description":"\u003cp\u003e\u003cstrong\u003eCreative Confidence\u003c\/strong\u003e challenges the traditional belief that creativity is an exclusive trait possessed by a select few. Authored by David Kelley and his brother Tom Kelley, both renowned figures in design and innovation, this insightful book reveals that creativity is an inherent quality within everyone, waiting to be unleashed.\u003c\/p\u003e \n\n\u003ch3\u003eThe Themes\u003c\/h3\u003e\n\u003cp\u003eThe central theme of the book revolves around the idea that creativity can be nurtured and developed. The authors provide a framework for understanding and enhancing one’s creative potential, emphasising the importance of a growth mindset. They argue that creativity is not just for artists or designers, but is essential for problem-solving in all areas of life.\u003c\/p\u003e\n\n\u003ch3\u003eThe Approach\u003c\/h3\u003e\n\u003cp\u003eKelley and Kelley share practical principles and strategies that can be applied in both professional and personal contexts. Through engaging anecdotes and real-life examples drawn from their experiences at \u003cstrong\u003eIDEO\u003c\/strong\u003e and collaborations with various influential companies, they illustrate how adopting a creative mindset can lead to innovative solutions.\u003c\/p\u003e\n\n\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eEveryone has the potential to be creative.\u003c\/li\u003e\n    \u003cli\u003eCreativity can be cultivated through practice and encouragement.\u003c\/li\u003e\n    \u003cli\u003eReal-world examples provide practical insights into applying creative principles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cblockquote\u003e\n    \"The best way to predict the future is to create it.\" \n\u003c\/blockquote\u003e\n\n\u003cp\u003eReaders who enjoyed \u003cstrong\u003eDesigning Your Life\u003c\/strong\u003e by Bill Burnett and Dave Evans may find similar value in \u003cstrong\u003eCreative Confidence\u003c\/strong\u003e, as both books explore the intersection of creativity and practical application in everyday life.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":53481849422156,"sku":"9780008139384","price":13.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780008139384_front.webp?v=1765272626","url":"https:\/\/foxandfable.com\/fr-ch\/products\/9780008139384","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}