{"product_id":"9780231177009","title":"Neuroenology","description":"\u003cp\u003eIn \u003cstrong\u003eNeuroenology\u003c\/strong\u003e, Gordon Shepherd, a pioneering figure in the field of neurogastronomy, delves into the intricate relationship between the brain and the perception of wine. This fascinating exploration reveals how our senses interact to create the flavours we experience, allowing readers to appreciate wine in a whole new light.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eShepherd guides readers through the complex mechanisms of taste and aroma, illustrating how the brain interprets sensory information to form our experiences of wine. The narrative combines scientific rigor with engaging storytelling, making complex concepts accessible to both wine enthusiasts and curious minds alike. The book is enriched with vivid descriptions of the tasting experience, immersing readers in the world of wine appreciation.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eInsightful exploration of the sensory systems involved in wine tasting.\u003c\/li\u003e\n    \u003cli\u003eEngaging writing style that balances scientific detail with narrative flair.\u003c\/li\u003e\n    \u003cli\u003eChallenging traditional notions of taste, inviting readers to rethink their wine experiences.\u003c\/li\u003e\n    \u003cli\u003eRichly illustrated with examples from the author's extensive research.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for wine lovers eager to deepen their understanding of what they taste, as well as students of neuroscience and gastronomy. Readers interested in Shepherd's previous works, such as \u003cstrong\u003eThe Science of Taste\u003c\/strong\u003e, will find \u003cstrong\u003eNeuroenology\u003c\/strong\u003e a compelling addition to their exploration of flavour science.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e“A revolutionary look at how our brains shape the way we experience the world of wine.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":56231632798028,"sku":"9780231177009","price":23.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780231177009_8cb3037d-b5a8-43a7-8119-8d3b2e8edf99.webp?v=1765712490","url":"https:\/\/foxandfable.com\/fr-eu\/products\/9780231177009","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}