{"product_id":"9780857088253","title":"Oversubscribed","description":"\u003cp\u003e\u003cstrong\u003eOversubscribed\u003c\/strong\u003e by Daniel Priestley is a compelling exploration of the entrepreneurial landscape, designed to inspire start-ups and seasoned business owners alike. This insightful book delves into the dynamics of creating demand and ensuring that your product or service becomes the go-to choice for consumers.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003ePriestley introduces readers to the concept of being \"oversubscribed,\" where businesses attract more customers than they can serve. Through engaging anecdotes and practical strategies, he illustrates how entrepreneurs can position themselves to create scarcity, enhance their brand, and ultimately drive success. The narrative is rich with real-world examples, making the principles accessible and relatable.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Insights:\u003c\/strong\u003e The book offers actionable advice that can be implemented immediately, catering to both new and established businesses.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Style:\u003c\/strong\u003e Priestley's writing is conversational and easy to digest, drawing readers in with relatable experiences and humour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInnovative Concepts:\u003c\/strong\u003e The idea of creating oversubscription challenges conventional marketing methods, encouraging readers to think creatively about their business strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eWhether you're an aspiring entrepreneur, a small business owner, or a seasoned executive, \u003cstrong\u003eOversubscribed\u003c\/strong\u003e serves as a valuable resource. It is particularly beneficial for those interested in enhancing their marketing strategies and understanding consumer behaviour. Readers who appreciated Priestley’s previous works, such as \u003cstrong\u003eKey Person of Influence\u003c\/strong\u003e, will find this book a natural extension of his innovative approach to business success.\u003c\/p\u003e \n\n\u003cblockquote\u003e\n\u003cp\u003e\"A must-read for anyone looking to stand out in a crowded marketplace.\" - Business Insider\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":56226342142284,"sku":"9780857088253","price":17.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780857088253_d13857be-1c67-4dce-af19-b37eb8d6aa26.webp?v=1765619557","url":"https:\/\/foxandfable.com\/fr-eu\/products\/9780857088253","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}