{"product_id":"9781732891005","title":"Gap Selling","description":"\u003cp\u003e\u003cstrong\u003eGap Selling\u003c\/strong\u003e by Keenan is a transformative guide that redefines the sales process by addressing the critical gaps between current situations and desired outcomes. This book challenges traditional sales tactics and encourages readers to delve deeper into understanding their customers' needs and pain points.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eAt its core, \u003cstrong\u003eGap Selling\u003c\/strong\u003e presents a compelling narrative on how sales professionals can shift their focus from merely closing deals to creating genuine value for their clients. Keenan effectively illustrates the importance of identifying gaps in a customer's situation and offers actionable strategies to bridge those gaps. Through engaging anecdotes and practical examples, he demonstrates how empathy and insight can lead to enhanced sales performance.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInnovative Approach:\u003c\/strong\u003e Keenan's methodology reshapes conventional sales techniques, making it easier for sellers to connect with buyers.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Insights:\u003c\/strong\u003e The book is filled with real-world applications, making it a valuable resource for both new and seasoned sales professionals.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEngaging Style:\u003c\/strong\u003e Keenan's writing is both accessible and thought-provoking, encouraging readers to reflect on their own sales practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for sales teams, entrepreneurs, and marketing professionals seeking to enhance their understanding of customer-centric selling. Whether you're new to sales or looking to refine your approach, \u003cstrong\u003eGap Selling\u003c\/strong\u003e provides the tools and insights necessary to thrive in a competitive landscape.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e\"Keenan's approach will change the way you think about sales forever.\" - A satisfied reader\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Sales Guy Publishing","offers":[{"title":"Default Title","offer_id":56237315948876,"sku":"9781732891005","price":27.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781732891005_0dfff498-daf9-476c-8e5e-62fb583d0448.webp?v=1765764164","url":"https:\/\/foxandfable.com\/fr-eu\/products\/9781732891005","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}