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Marketing
By Kenneth Le Meunier-Fitzhugh
£9.99
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Description
In Marketing, Kenneth Le Meunier-FitzHugh delves into the intricate world of sales and marketing, offering readers a comprehensive overview that is both insightful and practical. This book serves as an essential guide for anyone looking to understand the complexities of market dynamics, advertising strategies, and consumer behaviour.
The Story
Le Meunier-FitzHugh presents a cohesive narrative that weaves together fundamental concepts with real-world applications. Through a series of detailed case studies, the author illustrates how effective marketing strategies can drive business success and enhance brand visibility. The text is enriched with a variety of examples, providing a solid foundation for both novices and seasoned professionals in the field.
Why Readers Love It
- Practical Insights: The book is filled with actionable insights that can be applied across various industries.
- Engaging Style: Le Meunier-FitzHugh's writing is approachable and engaging, making complex theories accessible.
- Comprehensive Coverage: It addresses key topics such as market research, advertising techniques, and the evolving landscape of digital marketing.
Perfect For
This book is ideal for students, marketing professionals, and entrepreneurs seeking to enhance their understanding of market principles. It complements other works by Le Meunier-FitzHugh, such as his explorations on consumer behaviour and strategic marketing, making it a valuable addition to any marketing library.
"An enlightening exploration of the marketing world, combining theory with practice in a manner that resonates with readers." - Academic Review
Book details
- Author
- Kenneth Le Meunier-Fitzhugh
- Publisher
- Oxford University Press
- Publication date
- Format
- Paperback / softback
- Pages
- 176
- ISBN-13
- 9780198827337
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 112 × 172 × 14 mm
- Weight
- 146 g
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.