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In a rapidly evolving business landscape, The Lean Startup by Eric Ries presents a groundbreaking methodology designed to help entrepreneurs navigate uncertainty and foster innovation. Ries introduces the concept of 'validated learning', emphasising the importance of testing hypotheses and adapting based on real-world feedback. This approach not only accelerates product development but also significantly reduces the risks associated with launching new ventures.
The narrative unfolds through a series of practical examples and case studies from various startups, illustrating how the Lean Startup principles can be applied across different industries. Ries shares his own experiences in the tech world, revealing the iterative process of building, measuring, and learning—a cycle that empowers entrepreneurs to pivot their strategies swiftly and effectively.
This book is ideal for aspiring entrepreneurs, established business owners, and innovation leaders seeking to refine their strategies. Whether you are launching a startup or driving change within a larger organisation, The Lean Startup offers valuable lessons that resonate across the spectrum of business innovation.
“The Lean Startup is a must-read for anyone looking to create a successful business in today’s fast-paced environment.”
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.