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Marketing For Dummies
By Jeanette Maw McMurtry
£21.99
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We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included.
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Description
In the ever-evolving world of commerce, Marketing For Dummies serves as a comprehensive guide for individuals seeking to enhance their marketing skills. Authored by the seasoned marketing expert Jeanette Maw McMurtry, this book demystifies the intricacies of marketing strategies, providing readers with practical insights and actionable advice.
The Story
Through clear and accessible language, McMurtry takes readers on a journey through the essential components of marketing. From understanding target audiences to leveraging digital platforms, this book covers a broad spectrum of topics, ensuring that both novices and seasoned marketers can find value. Case studies and real-world examples illustrate concepts, making them relatable and easier to grasp.
Why Readers Love It
- Comprehensive Coverage: The book delves into various aspects of marketing, including traditional and digital techniques.
- Practical Approach: Each chapter includes practical tips and strategies that readers can implement immediately.
- Engaging Style: McMurtry’s writing style is approachable, making complex topics digestible.
Perfect For
This resource is ideal for small business owners, marketing students, or anyone looking to refresh their marketing knowledge. Additionally, readers who enjoyed McMurtry’s other works will find this book a valuable addition to their collection, expanding their understanding of the marketing landscape.
"An essential read for anyone who wants to get ahead in the marketing game."
Book details
- Author
- Jeanette Maw McMurtry
- Publisher
- John Wiley & Sons
- Imprint
- For Dummies
- Publication date
- Format
- Paperback / softback
- Pages
- 400
- ISBN-13
- 9781119894872
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 187 × 233 × 26 mm
- Weight
- 756 g
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Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.