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Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI offers a comprehensive exploration of how organisations can thrive in an increasingly digital landscape. Written by McKinsey Digital leaders Eric Lamarre, Kate Smaje and Rodney Zemmel, this insightful guide delves into the crucial capabilities needed to not only adapt but excel in the face of rapid technological advancements.
At its core, Rewired addresses the intersection of technology, strategy, and organisational change. The book emphasises the importance of cultivating a culture that embraces innovation, agility, and a data-driven mindset. Key themes include:
Drawing on the digital and AI transformation playbook that McKinsey's own consultants use, the authors present complex concepts in an accessible manner. The writing is clear and concise, with diagnostic assessments, how-to checklists and detailed implementation methods, exemplified with case studies and illustrated with more than 100 exhibits. Rewired is structured in six sections, from creating the transformation roadmap and building a talent bench to embedding data everywhere and scaling across the enterprise, making it a practical resource for leaders and decision-makers.
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.