{"product_id":"9781398602212","title":"Business Unusual","description":"\u003cp\u003e\u003cb\u003eIt ALL feels pretty overwhelming right now. From the looming economic downturn, to racial and societal tensions threatening to boil over; people are feeling uncertain, overwhelmed and disillusioned. \u003c\/b\u003e\u003cb\u003eHow do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? \u003c\/b\u003e In \u003cb\u003e\u003ci\u003eBusiness Unusual\u003c\/i\u003e\u003c\/b\u003e, leading web psychologist \u003cb\u003eNathalie Nahai\u003c\/b\u003e details how your customers and your people demand more than business as usual. This book details the psychology behind how we feel about businesses, their communications and their leaders in an often digital-first world. From understanding new consumer behaviour online, as well as new expectations from people including your team, this book will allow you to build a resilient business that is built on trust, an engaged and fulfilled workforce, and contextually relevant and sensitive communications and branding. \u003cb\u003e\u003ci\u003eBusiness Unusual \u003c\/i\u003e\u003c\/b\u003edetails the trailblazers that are meeting the new expectations of business. With case studies of companies that connect with people and avoid the lure of woke-washing, learn how to develop a futureproof brand that people believe in, both in and out of the organization.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":59660971311436,"sku":"9781398602212","price":20.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781398602212-5e8ed387ba8315ca_front.webp?v=1793378940","url":"https:\/\/foxandfable.com\/fr\/products\/9781398602212","provider":"Fox \u0026 Fable","version":"1.0","type":"link"}