{"product_id":"9781501399916","title":"Barcode","description":"\u003cp\u003e\u003cstrong\u003eBarcode\u003c\/strong\u003e by Jordan Frith is a thought-provoking exploration of the intricate relationship between semiotics and the digital age. As we navigate a world increasingly dominated by data, Frith delves into how symbols, particularly barcodes, shape our understanding of reality and communication.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eFrith’s narrative weaves together philosophical inquiry and practical analysis, revealing how the seemingly simple barcode transcends its utilitarian purpose. Through a rich tapestry of examples, he examines the implications of data capture and the ethical dimensions of information technologies. The text invites readers to reconsider the meanings we assign to everyday symbols and the impact they have on our lives.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eEngaging prose that balances academic rigour with accessibility.\u003c\/li\u003e\n    \u003cli\u003eA fresh perspective on semiotics, making complex ideas digestible.\u003c\/li\u003e\n    \u003cli\u003eThoughtful reflections on the social and ethical aspects of technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for scholars and enthusiasts of philosophy, semiotics, and digital culture. Readers who appreciated Frith's previous works will find \u003cstrong\u003eBarcode\u003c\/strong\u003e a compelling addition to his exploration of contemporary issues. It offers a unique lens through which to view the intersection of technology and human experience, making it essential reading for anyone interested in the evolving nature of communication and meaning in the digital era.\u003c\/p\u003e","brand":"Bloomsbury Publishing","offers":[{"title":"Default Title","offer_id":56239040823628,"sku":"9781501399916","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781501399916_72c5c1aa-01ff-4e84-8caf-26142253382c.webp?v=1765787199","url":"https:\/\/foxandfable.com\/fr\/products\/9781501399916","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}