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In Working Backwards, authors Bill Carr and Colin Bryar invite readers into the inner workings of Amazon, one of the world's most influential e-commerce giants. Drawing from their extensive experience as former executives at the company, the authors unravel the unique principles and methodologies that have driven Amazon's remarkable success.
The narrative unfolds through a series of insightful anecdotes and strategic insights that elucidate Amazon's innovative culture. Carr and Bryar share behind-the-scenes stories that highlight the company's unconventional practices, such as the famous "two-pizza team" rule and the emphasis on working backwards from customer needs. This approach has not only shaped Amazon's operational efficiency but has also redefined the landscape of modern business.
This book is ideal for entrepreneurs, business leaders, and anyone interested in the evolving dynamics of e-commerce and technology industries. It also complements other works on corporate strategy, including The Everything Store by Brad Stone, making it a compelling addition to any business library.
“A fascinating exploration of Amazon's unique strategies that reshaped e-commerce.”
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.