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In The Digital Marketing Planner, Annmarie Hanlon offers an insightful exploration into the dynamic world of digital marketing. This comprehensive guide serves as both a practical resource and a theoretical framework, equipping readers with the tools and strategies needed to navigate the complexities of modern marketing landscapes.
The book is structured to guide readers through the essential elements of digital marketing, from understanding consumer behaviour to mastering the latest digital tools. Hanlon employs a clear and engaging writing style, blending academic rigor with real-world applications. Each chapter is packed with case studies, examples, and actionable insights that encourage readers to think critically about their marketing strategies.
This book is ideal for students in vocational and professional education, as well as those pursuing undergraduate studies in sales and marketing. It serves as a valuable textbook, revision guide, and reference for anyone looking to enhance their understanding of digital marketing.
"A must-have resource for anyone serious about mastering digital marketing."
With its engaging content and practical insights, The Digital Marketing Planner is an essential addition to the library of any aspiring marketer.
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.