{"product_id":"9781786891716","title":"To Sell Is Human","description":"\u003cp\u003e\u003cstrong\u003eTo Sell Is Human\u003c\/strong\u003e by Daniel H. Pink delves into the intrinsic role of sales in our daily lives, revealing how the art of persuasion is not just confined to traditional salespeople but is a skill employed by everyone. Pink's insightful exploration prompts readers to reconsider their interactions, highlighting that we are all, in effect, selling ideas and ourselves in various contexts.\u003c\/p\u003e\n\n\u003ch3\u003eThe Themes\u003c\/h3\u003e\n\u003cp\u003eCentral to Pink's argument is the notion that the landscape of selling has transformed in the modern age. He discusses how understanding human behaviour and empathy has become crucial, particularly in a world inundated with information. The book is structured around practical strategies designed to enhance communication skills, which include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eSix methods for pitching ideas effectively\u003c\/li\u003e\n    \u003cli\u003eThree techniques for gaining insights into others’ perspectives\u003c\/li\u003e\n    \u003cli\u003eFive ways to ensure clarity in messaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWriting Style\u003c\/h3\u003e\n\u003cp\u003ePink’s writing is engaging and accessible, blending research-backed insights with relatable anecdotes. His ability to distil complex concepts into practical advice makes this work both informative and enjoyable. The book encourages readers to adopt a more human-centric approach to interactions, promoting collaboration and understanding.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    “Sales is not about selling. It’s about serving.” \n\u003c\/blockquote\u003e\n\n\u003cp\u003eReaders who appreciated Pink's previous works, such as \u003cstrong\u003eDrive\u003c\/strong\u003e and \u003cstrong\u003eWhen\u003c\/strong\u003e, will find similar thought-provoking insights in \u003cstrong\u003eTo Sell Is Human\u003c\/strong\u003e, making it a valuable addition to the discourse on human behaviour and communication.\u003c\/p\u003e","brand":"Canongate Books","offers":[{"title":"Default Title","offer_id":53477806080332,"sku":"9781786891716","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781786891716_front.webp?v=1765298246","url":"https:\/\/foxandfable.com\/fr\/products\/9781786891716","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}