{"product_id":"9780063138797","title":"Influence, New and Expanded UK","description":"\u003cp\u003eIn the newly expanded edition of \u003cstrong\u003eInfluence\u003c\/strong\u003e, Robert B. Cialdini, PhD, delves deeper into the principles of persuasion that govern human behaviour. This seminal work, first published over three decades ago, remains a cornerstone in understanding the psychology behind influence and compliance. Cialdini's insights are not only timeless but also increasingly relevant in today's complex social landscape.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eCialdini intertwines rigorous research with compelling anecdotes, illustrating how the six principles of influence—reciprocity, commitment, social proof, authority, liking, and scarcity—are employed in everyday interactions. Through engaging narratives, readers are invited to explore how these principles can be harnessed for ethical persuasion in both personal and professional contexts.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAccessible Writing Style:\u003c\/strong\u003e Cialdini's clear and engaging prose makes complex theories relatable.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePractical Applications:\u003c\/strong\u003e The book offers actionable strategies that can be applied across various domains, from marketing to personal relationships.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResearch-Backed Insights:\u003c\/strong\u003e The author’s academic credibility is evident, as he combines extensive research with real-world examples.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for professionals in management, marketing, and leadership roles, as well as anyone interested in mastering the art of persuasion. Additionally, readers who appreciated Cialdini’s previous works, such as \u003cstrong\u003ePre-Suasion\u003c\/strong\u003e, will find this expanded edition a valuable addition to their library.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\u003cp\u003e“Cialdini's work is essential for anyone looking to understand the dynamics of influence in our lives.”\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":56247760617804,"sku":"9780063138797","price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9780063138797_170c8e6b-446c-4f90-b143-5b0d857b6412.webp?v=1765837605","url":"https:\/\/foxandfable.com\/products\/9780063138797","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}