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The Challenger Sale
By Brent Adamson; Matthew Dixon
£16.99
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We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included.
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Description
In a rapidly evolving marketplace, The Challenger Sale by Brent Adamson and Matthew Dixon presents a revolutionary approach to sales that challenges conventional wisdom. This insightful book posits that the most successful salespeople are not merely relationship builders but rather “Challengers” who push customers to think differently about their needs and solutions.
The Story
The authors delve into extensive research across various sectors, identifying distinct profiles of salespeople and their effectiveness. Through compelling case studies and analytical insights, they introduce the Challenger model, which encourages sales professionals to teach, tailor, and take control of the sales conversation. This transformational approach is designed to engage customers at a deeper level, ultimately leading to more significant and lasting relationships.
Why Readers Love It
- Practical Insights: The book offers actionable strategies that can be implemented in real-world sales scenarios.
- Research-Driven: Underpinned by rigorous research, the findings challenge outdated sales tactics and inspire innovation.
- Engaging Writing Style: Adamson and Dixon's narrative is both thought-provoking and accessible, making complex concepts easy to grasp.
Perfect For
This book is ideal for sales professionals, team leaders, and marketing strategists looking to elevate their game. Additionally, readers who enjoyed SPIN Selling by Neil Rackham will find parallels in the emphasis on understanding customer needs and driving impactful conversations.
"A must-read for anyone serious about mastering the art of sales in today's complex environment."
Book details
- Authors
- Brent Adamson, Matthew Dixon
- Publisher
- Penguin Random House
- Imprint
- Portfolio Penguin
- Publication date
- Format
- Paperback / softback
- Pages
- 240
- ISBN-13
- 9780670922857
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 154 × 234 × 20 mm
- Weight
- 300 g
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Frequently Asked Questions
Delivery: In-stock orders are dispatched within 1 working day (Monday–Friday). Standard UK delivery is £2.99, free on orders over £35, and usually takes 2–4 working days after dispatch. Express International delivery is available to 21 more countries — see our Shipping Policy.
Returns: Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Refund policy.
Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.