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Monetizing Innovation
By Madhavan Ramanujam; Georg Tacke
£24.00
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Description
Monetizing Innovation by Georg Tacke and Madhavan Ramanujam delves into the intricate relationship between innovation and monetisation, offering insights that challenge conventional wisdom. The authors argue that many businesses fail to adequately capture value from their innovative ideas, often leading to financial disappointment. This book serves as a guide for companies seeking to bridge the gap between creativity and profitability.
The Story
Drawing on extensive research and real-world case studies, Tacke and Ramanujam present a comprehensive framework that helps organisations understand the importance of aligning their innovations with market needs. The narrative is rich with examples from diverse industries, illustrating both successes and failures in monetising innovation. Readers will find a wealth of practical advice on how to enhance their value propositions and effectively engage with customers.
Why Readers Love It
- Practical Insights: The book contains actionable strategies that can be applied immediately to enhance revenue generation.
- Engaging Case Studies: Real-life examples make the concepts relatable and understandable.
- Thought-Provoking: Challenges traditional notions of product development and marketing, encouraging readers to rethink their approaches.
Perfect For
This book is ideal for business leaders, marketers, and entrepreneurs looking to innovate while ensuring financial viability. It also complements other works by the authors, such as Revenue Growth, providing a holistic view of modern business strategies.
"A must-read for anyone serious about transforming their innovative ideas into profitable ventures." - Business Review
Book details
- Authors
- Madhavan Ramanujam, Georg Tacke
- Publisher
- John Wiley & Sons
- Imprint
- John Wiley & Sons Inc
- Publication date
- Format
- Hardback
- Pages
- 256
- ISBN-13
- 9781119240860
- Language
- English
- Genre
- Business, Economics
- Dimensions
- 163 × 236 × 22 mm
- Weight
- 514 g
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Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.