{"product_id":"9781119984818","title":"Designing Brand Identity","description":"\u003cp\u003e\u003cstrong\u003eDesigning Brand Identity\u003c\/strong\u003e by Alina Wheeler and Rob Meyerson is an essential guide for anyone interested in the intricate world of branding and graphic design. This comprehensive resource delves into the principles of effective brand identity, offering readers a systematic approach to creating and managing a brand that resonates with its audience.\u003c\/p\u003e\n\n\u003ch3\u003eThe Story\u003c\/h3\u003e\n\u003cp\u003eThe book unfolds a detailed exploration of the brand development process, presenting a step-by-step methodology that integrates research, strategy, and design. Readers are taken through the key concepts of brand identity, including vision, mission, and values, while learning how these elements can be visually expressed through logos, colour palettes, and typography.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Readers Love It\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eClear, systematic approach to branding.\u003c\/li\u003e\n    \u003cli\u003eRich with case studies and real-world examples.\u003c\/li\u003e\n    \u003cli\u003eHelpful tools for both beginners and seasoned professionals.\u003c\/li\u003e\n    \u003cli\u003eIn-depth insights into the relationship between design and marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for graphic designers, marketing professionals, and business owners seeking to enhance their brand's identity. It serves as a valuable reference for students in design and marketing disciplines, as well as anyone passionate about understanding the dynamics of effective branding.\u003c\/p\u003e\n\n\u003cblockquote\u003e\n    \u003cp\u003eWheeler's expertise shines through, making complex concepts accessible and engaging.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\n\u003cp\u003eFor those who appreciated Wheeler's other works, such as \u003cstrong\u003eDesigning Brand Experience\u003c\/strong\u003e, this book will further enrich their understanding of the branding landscape.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":56227561242956,"sku":"9781119984818","price":41.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781119984818_6b26b8ef-095a-492d-9145-6550b9d409b8.webp?v=1765636840","url":"https:\/\/foxandfable.com\/products\/9781119984818","provider":"Fox \u0026 Fable UK","version":"1.0","type":"link"}