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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
By Harvard Business Review; Clayton M Christensen; Theodore Levitt; Philip Kotler; Fred Reichheld
£16.99
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Description
In the ever-evolving landscape of business, understanding the nuances of strategic marketing is vital for success. HBR's 10 Must Reads on Strategic Marketing compiles a selection of essential readings that delve into the principles and practices that define effective marketing strategies.
The Story
This collection features seminal articles from renowned thought leaders including Clayton M. Christensen, Theodore Levitt, and Philip Kotler. The featured article, Marketing Myopia by Levitt, challenges conventional thinking and urges marketers to focus on customer needs rather than just products. This critical perspective is complemented by insights on brand loyalty, customer engagement, and the strategic alignment of marketing goals.
Why Readers Love It
- Comprehensive Insights: Each article provides a deep dive into vital marketing concepts, making complex ideas accessible.
- Timeless Relevance: The themes explored remain applicable across various industries and market conditions.
- Diverse Perspectives: The contributions from multiple authors enrich the reader's understanding and approach to marketing.
Perfect For
This book is ideal for marketing professionals, business students, and anyone interested in enhancing their strategic thinking. It serves as a valuable resource for those looking to navigate the complexities of consumer behaviour and market dynamics, making it a must-read for aspiring leaders in the field.
Book details
- Authors
- Harvard Business Review, Clayton M Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
- Publisher
- Harvard Business School Publishing
- Imprint
- Harvard Business Review Press
- Publication date
- Format
- Paperback / softback
- ISBN-13
- 9781422189887
- Language
- English
- Genre
- Business, Self-Help
- Dimensions
- 210 × 138 × 15 mm
- Weight
- 272 g
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What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new? How are they so cheap?
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.