{"product_id":"9781788601030","title":"Attractive Thinking","description":"\u003cp\u003e\u003cb\u003eForget everything you've been told about maximizing Lifetime Customer Value.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTo take your business to the next level, you need a brand strategy that's focused on attracting new customers, not exploiting existing ones.\u003c\/p\u003e\u003cp\u003e In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. \u003ci\u003eAttractive Thinking\u003c\/i\u003e sets out a ground-breaking methodology, developed during 30 years' experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that.\u003c\/p\u003e\u003cp\u003e Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eAttractive Thinking\u003c\/i\u003e is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.\u003c\/p\u003e","brand":"Alison Jones Business Services Ltd","offers":[{"title":"Default Title","offer_id":59654712852812,"sku":"9781788601030","price":13.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/4163\/2076\/files\/9781788601030-d087c537285e8888_front.webp?v=1793372454","url":"https:\/\/foxandfable.com\/products\/9781788601030","provider":"Fox \u0026 Fable","version":"1.0","type":"link"}