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Hegarty on Creativity by John Hegarty; 9780500517246

Hegarty on Creativity

By John Hegarty

99,00 kr
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Description

In Hegarty on Creativity, renowned advertising maestro John Hegarty delves into the essence of creativity and what it means to be a visionary in the fast-evolving world of advertising. With a career spanning decades, Hegarty shares his invaluable insights and experiences, inviting readers into the transformative power of innovative thinking.

The Story

This book is not merely a collection of tips; it is a profound exploration of the creative process. Hegarty reflects on his remarkable journey, from the inception of iconic campaigns to the intricacies of nurturing ideas. He examines the challenges faced by creatives today, encouraging a return to the fundamentals of imagination and originality.

Why Readers Love It

  • Insightful Anecdotes: Hegarty’s personal stories illustrate the highs and lows of a creative career, making it relatable and engaging.
  • Thought-Provoking Ideas: The book challenges conventional thinking, pushing readers to redefine their understanding of creativity.
  • Practical Wisdom: Each chapter offers practical strategies that can be applied to both professional and personal pursuits.

Perfect For

Whether you are an aspiring creative, a seasoned professional, or simply someone intrigued by the art of advertising, Hegarty on Creativity provides a wealth of knowledge. It complements other works by Hegarty, such as Hegarty on Advertising, making it an essential addition to any creative's library.

"Hegarty’s words resonate long after the final page, igniting a spark in every reader to embrace their own creative journey."

Book details

Author
John Hegarty
Publisher
Thames & Hudson
Imprint
Thames & Hudson Ltd
Publication date
Format
Hardback
Pages
128
ISBN-13
9780500517246
Language
English
Genre
Business, Self-Help
Dimensions
186 × 104 × 15 mm
Weight
228 g

Express International delivery available. Shipping policy

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Sourcing: All books are brand new, sourced direct from UK publishers and distributors. We buy in bulk to pass the savings on to you.

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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.

When will I get my order?

In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.

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How much does shipping cost?

Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.

Are your books new? How are they so cheap?

Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.