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Gap Selling by Keenan is a transformative guide that redefines the sales process by addressing the critical gaps between current situations and desired outcomes. This book challenges traditional sales tactics and encourages readers to delve deeper into understanding their customers' needs and pain points.
At its core, Gap Selling presents a compelling narrative on how sales professionals can shift their focus from merely closing deals to creating genuine value for their clients. Keenan effectively illustrates the importance of identifying gaps in a customer's situation and offers actionable strategies to bridge those gaps. Through engaging anecdotes and practical examples, he demonstrates how empathy and insight can lead to enhanced sales performance.
This book is ideal for sales teams, entrepreneurs, and marketing professionals seeking to enhance their understanding of customer-centric selling. Whether you're new to sales or looking to refine your approach, Gap Selling provides the tools and insights necessary to thrive in a competitive landscape.
"Keenan's approach will change the way you think about sales forever." - A satisfied reader
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Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.