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Collision Course delves into the intricate web of business rivalry and innovation, chronicling the rise and tumultuous journey of two automotive giants: Toyota and General Motors. Authors Hans Greimel and William Sposato expertly weave a narrative that explores not just the corporate strategies but also the cultural undercurrents that shaped these industry titans.
Set against the backdrop of the global automotive revolution, this compelling account juxtaposes the contrasting philosophies of Toyota's lean manufacturing and GM's traditional production methods. As economic pressures mount, the authors reveal how these companies navigate challenges, pushing boundaries and redefining success in the vehicle manufacturing landscape.
“Collision Course is a masterclass in corporate history that not only informs but captivates.”
This book is ideal for readers interested in the intersections of business, technology, and history. Whether you are a student of business, an automotive enthusiast, or someone fascinated by corporate dynamics, Collision Course offers valuable insights. Fans of Greimel and Sposato’s previous works will find familiar depth and clarity in this exploration of two automotive powerhouses.
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Free 30-day returns. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. Read our refund policy.
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
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Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Yes — all of our books are brand new, sourced direct from UK publishers and distributors. By buying in bulk direct from publishers and distributors, we secure lower trade costs and pass those savings on to you.