Subscribe and get 10% off!
Be the first to know about new collections and special offers.
Skip to product information
Attractive Thinking
By Chris Radford
Sale price
£13.28
Regular price
£15.99
Save 16%
Our Price Match Guarantee
We match UK retailers. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we’ll send you a code to match their price. Delivery charges aren’t included.
Read the full policy.
Description
Forget everything you've been told about maximizing Lifetime Customer Value.
To take your business to the next level, you need a brand strategy that's focused on attracting new customers, not exploiting existing ones.
In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years' experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that.
Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it.
Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.
Book details
- Author
- Chris Radford
- Publisher
- Alison Jones Business Services Ltd
- Imprint
- Practical Inspiration Publishing
- Publication date
- Pages
- 280
- ISBN-13
- 9781788601030
- Language
- English
- Genre
- Marketing & Sales
- Dimensions
- 215.9 × 139.7 × 15.0 mm
- Weight
- 326.6 g
You may also like:
Frequently Asked Questions
Delivery: In-stock orders are dispatched within 1 working day (Monday–Friday). Standard UK delivery is £2.99, free on orders over £35, and usually takes 2–4 working days after dispatch. Express International delivery is available to 21 more countries — see our Shipping Policy.
Returns: Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Refund policy.
Sourcing: All books are brand new and unread, from publishers and UK book wholesalers.
What's your return policy?
Free 30-day returns on UK orders. If a book arrives damaged, faulty or not as described, we'll refund or replace it free of charge — you usually won't need to send it back. Changed your mind? Contact us within 30 days of delivery. International orders also have 30 days: damaged or faulty books are refunded or replaced free; if you change your mind, the return postage is yours. Read our refund policy.
When will I get my order?
In-stock orders are dispatched within 1 working day (Monday–Friday), and UK delivery usually takes 2–4 working days after dispatch. For Express International delivery to 21 more countries, see our Shipping Policy.
Do you price match?
Yes. Seen the same new book (same ISBN and format) cheaper at a UK retailer? Email support@foxandfable.com before you buy and we'll send you a code to match their price. Delivery charges aren't included. See our Price Match Guarantee for eligible retailers.
How much does shipping cost?
Standard UK delivery is £2.99, and free on orders over £35. We also offer Express International delivery to 21 more countries — see our Shipping Policy for rates.
Are your books new?
Yes. All of our books are brand new and unread, from publishers and UK book wholesalers.